VB Workshop Series - 'Social Media & Finance'

In social media, technology is not the issue. The challenge lies in your ability to drive adoption of your platform, and urge your members to contribute.

Make it simple for your members to register, participate, and spread the word.
Reward them for the time spent on your platform.

Limited Budget, Limited Time, but Maximum Focus
The current market conditions make it challenging for financial services professionals and digital marketers to travel for conferences. Budget is an issue, so is taking time out of the office. And virtually every single web agency organizes trendy social media events. Most of them are generic, focused on technology more than what really matters, PEOPLE and how to engage with them.

One-day workshop in San Francisco on April 29th
The first workshop will take place in San Francisco on 29th April 2009. Please note that we also plan to organize similar workshops in the UK, France, the Netherlands, Denmark and Bahrain in 2009.
 
Christophe Langlois will use industry case studies from all over the world to open minds, broaden your vision and help you develop new innovative ideas in this area as, in such a tough market today, tapping social media is one of the most efficient and cost effective ways to differentiate your company and drive customer advocacy.
 
The aim of this new one-day workshop is to apprehend the impact of the boom in social media (blogging, social networking, customer reviews, twitter, and video) and to analyse its strategic and practical implications.
 
The event will be highly interactive to facilitate exchanges of information and ideas between a limited audience of senior banking, financial services, and digital marketing executives.

Provisional Agenda
Please find below the provisional agenda.

* 7:45-8:45am: breakfast and networking
* 8:45-9:30am: Overview of Social Media in Banking & Financial Services, Christophe Langlois
* 9:30-10:30am: Blogging, Christophe Langlois
* 10:30-11:10am: coffee break + networking
* 11:10-12:45pm: Social Networking, Christophe Langlois
* 12:45-1pm: lunch + networking
* 1-2:15pm: Expert Panel - Finance 2.0, a distruptor or an enabler for Financial Institutions? [TBC]
* 2:15-3:15pm: Customer Reviews [TBC]
* 3:15-3:45pm: coffee break + networking
* 3:45-4:20pm: Micro-Blogging / Twitter, Christophe Langlois
* 4:20-5pm: Video, Christophe Langlois
* 5-5:15pm: closing remarks
* 5:15-7pm: drinks + networking

Have your say: we invite you to participate and get back to us with your comments and your requests.

Who Should Attend?
The workshop will be highly valuable to:
* FS & Banking: Presidents, SVP, AVP, Heads, MDs, Directors or Managers of the following functions:
  -> Business: Retail Banking, Consumer Banking, Commercial Banking, Corporate Banking,
      Investment Banking, Insurance, Customer Services
  -> Internet Channel: Online Banking, Online Marketing, Online Sales, eCommerce
  -> Marketing: Group Marketing, Digital Marketing, Experiential Marketing, Social Media, New Media
  -> Brand, Communication & Training
  -> Innovation & Research
  -> Legal & Compliance
* Digital Marketers & Innovation Managers from any type of industry
 
How the Social Media Workshop will benefit you?
* Return to the office and make a difference!
* Cover all the key areas of web 2.0 / social media in just one day
* Get the social media mix right for your company – Blogging? Social Networking? Twitter?
* Get real, practical training and ideas you can apply directly to your organisation
* Discover how exactly to implement these tools and get them up and running in your organisation
* Learn how social media has already worked (or not worked) for other financial services companies in Europe, in the US, and in the rest of the world
* Small group of delegates / maximum interaction
* Christophe Langlois, the most experienced international speaker on social media in banking & financial services
 

A big thanks to our sponsors